Love It EVV is a local magazine created by artists and business owners to empower, inspire and bring together the Evansville community. 🙌

DETAILS

Together our team created quarterly issues that were written, directed, designed, and illustrated by our small but mighty group. Upon the release of each issue, we hosted a launch party with local vendors and artists to celebrate the community.

PROJECT

Layout design, set design, event planning, social media management

April 2016 - November 2017

HOW TO CREATE AN INDEPENDENT MAGAZINE WITH ONE WEEK TO DESIGN AND DELIVER: A NOVELLA

1. Gather content and prototype
This was difficult to do at times, as project deadlines are easy to miss when 10 - 20 businesses are involved. Stay calm.


2. Compile a list of articles in a shared spreadsheet
This allowed team members to update the statuses of each article and see the progress we were making and also kept me sane.


3. Design like the Dickens!
With​ a short window of time to create a beautiful, print-ready magazine this time was full of late nights to early mornings, too much espresso and a lot of tunes off my design grind playlist. Optional: Turn to youtube for cute videos of dogs and babies.


4. Send sponsors ads for proofing ASAP
Getting these out the door was TOP priority with crunch time. Redesigns and iterations of designs for anywhere between 5 - 15 sponsors per issue, let's just say my mouse and keyboard were smoking by the end of the week. 


5. Finalize content overnight & meditate
The pressure of launch parties and approaching deadlines can leave you listening to a song on repeat for 3 hours without realizing it. At this point, it's time to take a quick break to caffeinate and meditate. Repeat as necessary.


6. Four eyes
Find yourself an editing and copywriting wizard. You cannot survive without them. 


6. Send one last proof to the team
Have your team review everything down to the bone. Edit accordingly.


7. Send it
Get that beautiful document with full bleed settings out the door and printed baby!


8. Review & launch
Await the final proof, celebrate accordingly.

READY FOR LIFT OFF 🚀

It's time to celebrate! Our launch parties were hosted at local venues in Evansville. Members of the Love It Community would attend to receive their copy of the latest magazine and dance the night away.

SNAPCHAT FILTER 👻

Additionally to designing the magazine, I created a custom snapchat filter for each launch party. This not only became a crucial part of our marketing strategy but allowed our community members to express their support and excitement for each event.

RETRO 💬

This project was the most challenging and rewarding I have been tasked with. The commitment from the team, inspiration from the community, and a love for design gave me the drive to do as much as possible for Love It EVV.

My time with them was a catalyst that helped define not only my designs but in my personal growth.

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